INTRODUCTION

The present study aims to develop the points presented by the teacher to complete the third part I-2014 cycle. The importance of this work is vital to conclude the cycle with an important note to approve the terms of technical English.

The work consists of three parts, the first part you will find the “tell me about yourself”, the “Cover Letters” and the “résumé” of each of the members of the group.

And in the second part, there is a company that was selected to develop the profile of the company, describing the vision, mission and values of the company selected and analisis the company

And to finalize development of a translation of several pages of the book: “Google Adwords” where several translators were used to find the best translation from Spanish to English.

This work is important in the learning process because within this work have found words to add to the vocabulary of English than for lack of practice has not developed in each of the members of the group.

Tell me About You self –

Leticia Guadalupe Cerna Carranza

Good Morning, my name is Leticia Guadalupe and my family names are Cerna Carranza, my surnames are source San Salvador. I am originally from San Salvador.

I am currently studying at the Evangelical University of El Salvador, located in the colony, San Salvador am Undergraduate Student to Marketing

My professional skills lie in advertising strategy. I am a responsible person, accustomed to working under pressure, proactive, dynamic learning easily, easily teamwork.

Currently working in Sparta from 8:00 -6:00 PM I get the position of Sales Manager where development activities to generate sales, creating integrated communication strategies for brand customers and prospects

I love to read in my free time, exercising and spending time with my family and friends

Thanks for your time.

Success in their daily work.

TELL ME ABOUT YOU SELF-

Ana Marcela Quijano Portillo

Hello My full name is Ana Marcela Quijano and my surname Portillo My surnames are source Chalatenango. I am originally from San Salvador.

I am a person that work experience obtained 've managed to develop entrepreneurial characteristics as responsibility , self-discipline , with much initiative , negotiation skills, business relationships , focus on customer service and sales, capacity for teamwork , leadership , accustomed to work under pressure and based on goals.

I am currently studying at the Evangelical University of El Salvador, located in the stair colony, San Salvador am pursuing a Bachelor of Marketing,

Study a seminar on leadership and emotional intelligence, same My college friends have recommended me to take my thesis on the importance of the sales of a company, and how it works with marketing.

Currently working in America Bank from 8:30 - 5:30 PM I get the position of executive corporate accounts, has given me the opportunity to develop my sales and marketing skills, able to lead sales teams to consolidator department.

Thanks for your time.

Success in their daily work.

COVER LETTERS

Dear: Mr. Munoz:

With regard to the position of CEO Kimberly Clark of El Salvador , I am very interested in this opportunity , perhaps after reading this letter and enclosed resume , you will be tha agreement have a reason for mutual benefit to meet .

My academic presentation and my experience in descriptors of posts are perfectly consistent with the requirements you are presenting and requesting in the notice of job.

Thank you for your consideration. I look forward to hearing from you to arrange an interview.

Leticia Cerna

Dear Mr. Mauricio Munoz .

Department of Human Resources

Dear Mr. Munoz.

With regard to the position of Sales Manager at Kimberly Clark of El Salvador , I am very interested in this opportunity , perhaps after reading this letter and enclosed resume , you will be tha agreement have a reason for mutual benefit to meet .

My credentials include:

• Development of Channel Strategy traditional sale with a list of more experienced business consultants, business management business focused, for placement of large and medium corporate companies originating packet. The team of 15 sales executives.

• Participation in the design features of the post of executive sales and traditional sales channel later in the selection process , the contraction of the personal interview.

• Strategic Control , analysis and the establishment of measures to improve the basic sales process , such as work plans, daily contact capacity of each director, the number of citations per day and the percentage of effectiveness of it .

• Development, support, training, motivation and control of the business consultants of the company.

Square Sales Manager sounds like an outstanding opportunity, and I would welcome the chance for an interview to discuss your needs and define my strengths in person.

Thank you for your time.

Marcela Quijano- Corporate Account Executive.

RESUMES

Name: Leticia Cerna Guadalupe Carranza

Occupation: Employee

Date of Birth: February 7, 1982

DUI: 00407692-2

N.I.T: 0614-070282-116-7

Phone: 7930-2830

Address: 75 North Avenue, Pasaje. KL Building "A" No. 205 Colonia Escalon North

San Salvador.

E-mail: Lettycerna@gmail.com

Target

Combining academic and professional performance, work experience to strengthen and grow in values ​​and ethics. Self-realization is achieved to the extent that goals are achieved and reinvent personal and professional aspirations and making the best of yourself to achieve it.

Sparta Strategic Creativity

February 2008 to date

Marketing and Sales Manager

• Develop sales plan for compliance

• Management of sales staff

• Development of client

• Supervision, coordination , motivation and integration of the sales team

• Coordination and management of personnel in production plant

• Recruitment and Selection of suppliers for implementing events

• Plan marketing and communications for key accounts

• Planning and implementation of projects for clients

• Planning and implementation of Trade Marketing strategies

• Budgeting , contributions and income statements

• Overall coordination of projects and activities

• Full project management from start to finish

• Implementation of marketing events and activities

• Personnel management for project implementation at the national and international level

• Management Protocol Government and Embassies

• Negotiating for sponsorships as items required

Administration:

Human Resource Database: promoters, impellers, hostesses, volateros, pampering etc.

Technical data base providers: photography, lights, audio, festivals, platforms, balloons and other

Customer research and advertising image level needs, since they are given advice regarding the operation of the message you want to project, according to the marketing plan that each company, making operational actions as strategies. Counseling in assemblies events scenery rack metal structures, using all the hostesses and event services that include it. Public relations with customers. Close up of national and international sales. Monitoring customer satisfaction and client

Campos artgroup

August 2006 to February 2008

Events Coordinator

• Participation in the structuring and formation of the company.

• Strategy Planning projects.

• Planning and implementation of new projects.

• Launch of new brands and products.

• Implementation of campaigns, events and activities of the marks.

• Recruitment and selection of suppliers.

• Coordination of pre-production of the various projects.

• Coordination, supervision and overall project logistics.

• Management estimates and quotes.

• accrue income statements.

Implementations:

ILC Constancy:

Brand activations (Golden Ligth, Heineken, Coca Cola (Coca launch ZERO, Powerade)

Activations beach - summer 07 (Golden Ligth) - Teams for foreign marketing and trademarketing (Bahia / Barena) - Internal Activities Agrisal Group - protocol-Secretary National Family Activities - branding for Save the Children

General address Concert: Electronic Music, various artists - Tango and Jazz Concert.

Education:

Primary, secondary and high school studies

Christian School Miramonte.

1989 - 1997

First Grade to Ninth Grade

Liceo Gethsemane.

1998 - 2000

First Year to Third Year High School where I obtained a Bachelor's degree Academic.

Higher Studies

Evangelical University of El Salvador.

2008 to date

Degree in Marketing, currently sixth cycle level

References:

·        Erick Garcia

BRIGHTSTAR EL SALVADOR  

SALES MANAGER - RETAILS & ENTERPRISES

Cel: 7069.2070

RESUME:

PROFILE :

• Date and Place of Birth : San Salvador, August 24, 1983

• Address : Colonia Resume , pje Monaco , No. 15 , San Salvador

• Office Phone Numbers : 2264-0303

• Contact numbers: House 2284-4057 , 7200-3865 Celular

• Email: marcelaquijanoportillo@gmail.com

• Marital status: Single

• Type and License Number : Light N. 0614-240883-127-0

JOB PROFILE 

·        I am a person that work experience obtained 've managed to develop entrepreneurial characteristics as responsibility , self-discipline , with much initiative , negotiation skills, business relationships , focus on customer service and sales, capacity for teamwork , leadership , accustomed to work under pressure and based on goals.

WORK EXPERIENCE:

• TRADITIONAL COMMERCIAL CHANNEL SALES COORDINATOR , EMI GROUP EL SALVADOR . JUNE 2012 TO JANUARY 2013

Development of channel strategy Traditional Sale with a listing of more experienced business consultants, business management business focused , for the placement of medium and large corporate companies at home packages. Team of 15 Sales Executives .

Participation in the design features of the post of sales executive Traditional Sale Canal and later in the selection process , interview staff contraction .

 Strategic Control, analysis and establishment of measures to improve the basic sales process , such as work plans , contactability per day of each advisor , number of appointments per day and percentage of effectiveness thereof.

Presentations service for making purchasing decisions in the prospected companies listed by business executives before the boards or management level .

Establish business partnerships with public and private entities to manage commercial presences in renowned events .

Development , support , training , motivation, and control of the business consultants of the company.

Reference Contact : Lic. Beatriz Cortez , Manager of Human Resources Department EMI Group El Salvador . Tel . 2264-0303

CHANNEL SALES COORDINATOR • POS , EMI GROUP EL SALVADOR . DECEMBER 2011 TO JUNE 2012

Conformation , addressing, monitoring indicators to business management, allocation and setting goals to reach Canal Point Emi sales group , consisting of 12 business executives .

Active participation in the selection process , interview, contraction for personal outlets based on characteristics necessary for the channel.

Continuous Monitoring Process Control Information indicators , targets set out in the weekly flyers to reach monthly goals .

 Contact , negotiation and coordination of commercial presences in renowned companies as part of the strategies for achieving the goals of the sales consultants.

 Manage business relationships with reputable companies for closing corporate business as part of the service portfolio of the company.

 jointly coordinate the logistics of events with different commercial centers of greater fluctuation potential customers in San Salvador and companies in order to position ourselves in our target market and also to increase sales and brand awareness .

 Reference Contact : Ms. Beatriz Cortez , Manager of Human Resources Department EMI Group El Salvador . Tel 2264-0303

• MARKETING AND SALES COORDINATOR REGIONAL REAL LIFE MAGAZINE OF THE GROUP AND MAGAZINE guide you POMA DATE : October 2010 to December 2011 .

Search , profiling , contact and negotiation to closure of high profile clients within the target for Real Life magazine market.

Analyst Magazines competition regionally to identify the level of acceptance and positioning of the magazine, as well as the analysis of market trends in published content and patterned in the same companies .

 Coordinate with graphic designers art publication to meet customer demands and generate interest in the client

Monitoring and maintenance of customer magazine Guiarte

 Advise the Customer with the latest trends in art

 Contact companies for sponsorship of the Journal showing the benefits to be obtained, as well as its sales percentage incrementarías .

 Responsible for planning , logistics and development releases and pre releases guide you.

 Responsible for Guiarte Fest events . ( Event was conceived by myself and brought the company to its execution , obtaining results increase by 20 % of customers ruled by magazines)

Responsible for logistics The Cultural Showcases held in the Embassy of Colombia .

Reference Contact : Mr. Juan Miguel López Head of Human Resources Advertising Agency Grey Matter . Tel : 7170-8285

• SUPERVISOR OF THE COURT OF PORTFOLIO FSV

FIRM QUINTEROS MENDEZ . OCTOBER 2006 TO SEPTEMBER 2010.

 Join all relevant customer information and data updates to the system FSV

 Monthly update on the conformation of the base of FSV for

 Maintenance and monitoring.

Control check determination within the existing database customers to send documents or planning visits.

Make finding potential customers within the target market not yet intend making some process with FSV

Make weekly route managers to analyze and control procedures thereof.

Reference contact Mr. Andrés Méndez Méndez General Manager Quinteros Office Tel : 2208-6887

STUDIES CONDUCTED :

 A senior BA in Marketing from the Evangelical University of El Salvador .

 Second Year Bachelor in General Education Center Denver El Salvador , in 2001 San Salvador .

  OTHER STUDIES AND KNOWLEDGE .

• Proficiency in Microsoft Office

• English (Advanced Level)

• Diploma of Business Marketing Tourism in the Evangelical University of El Salvador .

• Visual Merchandising Workshop Seminar " Consumer buying only what seduces " speaker 's Colombian Claudia Ni , or.

  PERSONAL REFERENCES

Mr. Manuel Jaco

Department head training Guatemala , El Salvador .

     Credimas

Tel 2535-5959

Ms. Karen Quezada

Head of Brand Coex El Salvador .

Tel 2560-5400 –

DEVELOPMENT PROJECT PROFILE

Name of Project: The Weddigns Planners in Action

Two. Description of the project (product).

The Wedding Planners in Action is a company dedicated to creating and performing weddings . The essence of business is to focus on the couple and everything you need to make your party unique. The goal is to make the bride and groom offer just what necesitanmediante a planned and meticulous service and tastefully looking for a touch of originality .

Facilitate the organization of the wedding that everyone dreams of having , guiding the customer service.

Weddings are a unique event , taking care of things so that everything goes perfect while the couple engaged in fun.

Find the best price and take care of the details are the main ingredients of wedding organizers should have as many contacts from : halls, gardens , banquets , florists , musicians, etc.

Another advantage of hiring someone is that the couple can say what is the budget you have and based on that, we can search for all providers . Otherwise it is very common that leave the budget as it is difficult to distribute the money to all the details involving the wedding.

At the time of the event is seen as a blessing to have hired an expert. The bride and groom can enjoy their wedding as we ourselves are concerned because everything goes perfect .

We know better than anyone how to coordinate the times and to do in case of a mishap .

EXECUTIVE SUMMARY

There are many options to celebrate a wedding, in which , besides the desires, tastes and styles of the bride and groom come into play different locations , services, and suppliers , of which there is to know time, budget and quality.

A Wedding Planner works like, planning and coordinating all these aspects .

Prepare the celebration of this celebration is not easy . Unlike other holidays , there are two actors on stage , each with their tastes , desires and expectations. In addition , cultures and family traditions are also important. Everything has come together for the wedding forward happiness and love of the couple.

Wedding planners must have the necessary resources to provide on short search the best services for every style of wedding and couples, according to various estimates . They also provide creativity and originality to a wedding.

The premise for the perfect wedding is a wedding planner knows and understands the couple , and know the tastes of each and their families . It also manages time and takes into account the wishes and details that the couple considered most important .

Furthermore it is also negotiating and mediating . Help with disputes between couples for different tastes about the wedding.

The wedding planner is a step forward , you know what they usually do well and what does not . Good to pay attention to and what to leave aside . A wedding planner adapts to experience those tastes , advises and provides the greatest possible assistance to make work simpler and grooms arm their wedding without taking time, desire , energy or effort.

Facilitate the organization of the wedding we all have sound , guiding the customer service.

Weddings are a unique event , taking care of things so that everything goes perfect while the couple engaged in fun.

Find the best price and take care of the details are the main ingredients of wedding organizers should have as many contacts halls, gardens , banquets , florists , musicians, etc.

Another advantage of hiring someone is that the couple can say what is the budget you have and based on that, we can search for all providers . Otherwise it is very common that leave the budget as it is difficult to distribute the money to all the details involving the wedding.

At the time of the event is seen as a blessing to have hired an expert. The bride and groom can enjoy their wedding as we ourselves are concerned because everything goes perfect .

We know better than anyone how to coordinate the times and to do in case of a mishap .

Target defined : 

Overall demand is greater by brides , parents as being of an older generation partly unaware of the service and sometimes do not understand , they seems other spending, but the reality is that brides in the way of the organization tell me " why not do if you do not have to you, I'd go crazy " is actually a relief to be able to trust someone armed with an event , many details and if you are working all day in an office or a study of recording has no truly time.

The defined target of our clients is couples between 22 and 45, a level

Socioeconomic medium-high to high, you are looking to make a difference , be special , be different , looking for a unique and perfect wedding, that professional tasks they do not have the time to be in the details.

Our clients are couples who know what they want and how they want to participate in the organization of your wedding.

Our clients aim not only originality but also that each stage of the party, every detail , every decision you make , represent the style of wedding you really imagined .

Looking very characteristic of the couple , which is shared and the set , and they want it to be transformed into the image of the wedding, the whole idea of the event.         

Mission

 Create unforgettable moments and unique made ​​with passion ; offering customers the design , production and operation of your event with creativity and innovation. Achieve total satisfaction of the contracted through the correct specification and monitoring , creating a pleasant experience throughout the process before, during and after the event . Properly balance the budget of your event by putting quality over quantity , achieving customer trust and confidence to leave your event in our hands to be enjoyed to the fullest.

 Vission

 Consolidate as the number one firm in production and operation of events , floral design and architectural design in Jalisco and Mexico. Achieving a solid structure allowing the retrieval of several national and international certifications for sustainable growth of the company , with branches and franchises nationwide and international corporate brands . Capitalising experiential learning and experience to make courses and workshops with international accreditation of great value and prestige event coordinators .

 SWOT ANALYSIS

Strengths

• Credibility and experience

• High quality roll

• Organization of individual moments

• Specialists in good taste

• Search Detail

Opportunities

• Growing market

• Other competitors with negative image

• Opportunities some local inexpensive products wholesale.

• Changing tastes of users .

Weaknesses

• Lack of variety of items nationally.

• Inclement Weather .

• the decision-making time is lengthened

Threats 

• Instability of demand.

• Substitute products .

• Market easy access .

• New competitors inexperienced bastardize the market.

• Competitors existing with very good image.

E-TRANSLATION

Google Analytics

1.  Early.

From the data collected on your website, thanks to the tags inserted in all web pages of it, may use this information for purposes of marketing.

The data collected about visitors, traffic sources, content of your site and the different objectives (or conversions) that you have configured will allowto measure the performance of the actions of marketing and advertising campaigns,  as well as measuring the audience of your website and information on it,  measure e-commerce performance, analyze the different sources of traffic and track activity and consulted content.

There are several levels of use of these data.

Firstly, a technical level for the webmaster or the technical team  of the web site. At this level, we have, for example, information about  the ergonomics of the site and identify the users options as, for example,  the type of browser or resolution using. Concerning this last issue, know the most commonly used screen resolutions can help create landing pages more adapted.

Subsequently, at the level of the marketing team, this tool allows identify the traffic sources that generate conversions at the best cost, ads targeting markets and relevant users, try different different content and advertising messages, tracking of its advertising campaigns and have their results in terms of performance.

Finally, at global level, the tool allows you to have an overview, so it may identify long-term trends, for statistics overall of the site and know even what happens in time real.

The Google Analytics tool offers various standard reports, but also allows you to create your own custom reports. Also, you can configure a panel customized according to your preferences.

Will not detail here custom reports, simply will you some standard reports that will help you improve conversions at its site.

To have related Google AdWords reports, you must pair your of Google Analytics profile to your account from Google AdWords.

To do this, it must be the administrator of your Google Analytics account.

In your Google Analytics account, click the administrator, located in the top right menu and select your profile. Click the tab of the profile settings and scroll to the section settings for the source of AdWords costs.

 2. The main standard reports from Google Analytics

Now we will see some standard reports offered on the interface as you will improve conversions at its site.

Analysis of the content of the site.

This report provides information on the navigation of visitors, their behavior in each page, entry and exit pages, and the percentage of each page bounce

This report is especially useful for identifying pages that get more traffic and who generate high percentages of rebound and time spent in the too short page. In this way, can analyze the performance of the  pages of your Google AdWords campaigns for more information about its effectiveness and compare its results. Ø To display this report, click standard reports. In the the left menu, select the content section, and then click contents of the site and all pages.
Location

This report allows the location of the Internet user that accesses your website. This information can be considered useful to, for example, focus on creating advertising campaigns locally.

Also allows to verify, for example, that obtained at a site traffic is corresponds appropriately with your delivery area.

To display this report, click standard reports, andthen in the menu on the left, select demographics and location in the section public.

 Browser and operating system.

This report is useful to learn about the browser and the operating system used by Internet users to visit your web site. It includes numerous data such as, for example, the browser, OS, resolution, screen colors or the Flash version. This way, you will know how to better adapt your website to offer a user to the largest number of Internet users possible experience.

Ø To display this report, click standard reports, and then in the menu on the left, select technology and browser and OS in the public section.

You can then select the primary dimension that you want to display.
Sources of traffic.

 It is one of the most important to have a vision reports general of the different methods of obtaining traffic and be able to compare them.

If you click on a set of goals, you can see different performance of each source of traffic in terms of achieving goals that have set up earlier.

To display this report, click standard reports, and then in the menu on the left, sources of traffic.

Select sources and all the traffic in the section In the traffic sources section, includes another interesting report.

This is the report about the search, which will offer you detailed information related to the organic results and paid. Especially, you will see the keywords that have introduced Internet users accessing its website.

It is recommended that you use different primary dimensions, on the top of report tables, for the information that interests you. In general, also should be advanced to segments provides the interface to improve the information provided by the reports. In this way, you can isolate and identify specific parts of your traffic.

Advertising 

there is a tab of Google Analytics that is devoted to advertising and, as, it is logical to Google AdWords.

From the point of view of maximizing revenues, it is very important that identify, for example, the quality of the generated traffic through generic keywords and which do not generate direct conversions. He is a good complement to the search funnel reporting above.

 This tab allows you to easily access some useful reports. In particular, you can access to different levels of your account performance included in the menu in terms of the traffic, that is, the pages/visit, quality the average duration of the visit, the percentage of new visits, bounce rate, the number of procurements objectives and, where appropriate, income.

For example, you can show slots: in the previous report, the campaigns of Google AdWords results are displayed according to the hours a day; if you click primary Dimension, you can display the results by day of the week.

Positions of the keywords report can also be interesting for analysis, since it allows to show the performance of the site or use of the sets of objectives according to the positions obtained.

 The drop-down list to the left allows you to display the report according to different dimensions that correspond to the data type selected (Use deel sitio o Conjunto de objetivos, o Comercio electrónico).

In this way, can view the most effective positions and use the settings and optimizing your Google AdWords campaigns for guiding these positions.

Again, we recommend that you use advanced segments to improve outcomes.

Another instructive report is the report’s use of the site associated with the destination URLs to check if your landing pages are effective in terms of getting traffic and if interested users to click on their ads.

Google Analytics is still the most powerful free tool on the market. Interface is very complete in regard to reports of all kinds and is due devote some time to examine all the options available.

3. Track your URL redirection

As a complement of the traffic sources identified by Google Analytics, can retrieve information from your custom campaigns adding all inbound links to your website parameters that can be modified and identify.

To add tags at the end of all their URLs redirect to identify its different campaigns.

From the Google Analytics Help Center, available in the addresshttps://support.google.com/analytics, enter the term creator of URL in the box search.